Attributed Holiday Revenue
£92.4K
Average Click-Through Rate
4.2%
Gmail Clipping Incidents
0
Merchandising Insight: During December, shoppers aren’t browsing for themselves—they are shopping by budget and recipient ("Gifts Under £30", "Gifts for Him", "Last-Minute Stocking Fillers"). Structuring emails around 1-tap price-tier gift grids doubled click-to-purchase conversion.
The 8-Campaign Q4 Playbook
VIP Early Access, Black Friday Main Drop & Cyber Monday Plain-Text Note
Opened the sale 24 hours early for VIPs, followed by a visual hero showcase on Black Friday morning and a personal plain-text reminder from the founder on Cyber Monday evening to non-purchasers who had clicked earlier in the weekend.
Price-Tiered Merchandising & Royal Mail Cutoff Urgency
Designed mobile-first gift grids segmented by price point (Under £25, Under £50, Luxury Hampers) and concluded with a countdown campaign 48 hours before the final UK pre-Christmas guaranteed delivery cutoff.
Dynamic Category Personalization
Used Klaviyo conditional blocks to show each subscriber clearance items from the exact product category they had browsed during November and December.
★★★★★
Email Design & Campaigns
“PlusSquire took the entire stress of Q4 off our shoulders. Every single campaign was written, designed, hand-coded, and scheduled ahead of deadline, and £92K from eight emails broke our holiday record.”