Clear reporting,
and a plan to keep improving it.
A monthly retainer pairing clear performance reporting with continuous testing and optimization, so results keep improving month over month.

Everything included, nothing left to guess.
A monthly performance report in plain language
A structured A/B testing program across flows & campaigns
Deliverability monitored so inbox placement stays healthy
Continuous flow optimization based on real data
Know exactly how your program is performing.
Every month you get a clear report on revenue, engagement, and list growth, translated out of raw metrics into plain language.
- A clear monthly report on revenue & engagement
- Trends tracked across flows, campaigns & lists
- Key metrics translated into plain language
- Metrics that matter: revenue per recipient, flow vs campaign revenue, list growth vs decay, repeat purchase rate


Every send is a chance to learn something.
Subject lines, send times, and content are tested continuously, with winning variants rolled into future sends.
- Subject lines, send times & content tested
- Winning variants rolled out automatically
- Compounding lift tracked test over test
Protect the inbox placement your revenue depends on.
We keep a constant eye on sender reputation and list hygiene, so deliverability issues get caught before they hurt revenue.
- Inbox placement monitored across providers
- Sender reputation tracked and protected
- List hygiene maintained on an ongoing basis


Your program should get better every month, not stay static.
Underperforming flows get identified and rebuilt, and new flows are added as your program matures.
- Underperforming flows identified and rebuilt
- New flows added as your program matures
- Revenue per flow improved month over month
What's included.
Ongoing reporting and optimization to keep results moving forward.
How it works.
Three steps, repeated every month.
Month 1: Baseline & Report
Every month you get a clear report on revenue, engagement, and deliverability, translated out of raw metrics.
Month 2: Test & Refine
We run structured A/B tests on subject lines, send times, and content, and roll out what wins.
Month 3 On: Optimize & Repeat
Underperforming flows and campaigns get rebuilt, and the cycle repeats so results keep compounding.
Questions, answered.
Is this a one-time report or ongoing?
Ongoing. It's a monthly retainer: a report and walkthrough call every month, a quarterly strategy review, and continuous testing in between.
Which tools do you report from?
Klaviyo or your email platform, plus Shopify and Google Analytics 4 where needed, so email results are tied to real store revenue.
Who reads the report with us?
Your account manager walks you through it on a monthly call and turns findings into the next month's actions.
Who makes the changes the report recommends?
We do. Tests, flow fixes and improvements are part of the retainer, not extra work for your team.
Can we see results from other clients?
Yes, on request. We protect every client's privacy, so results and screenshots are only shared with the client's permission, with names and company details hidden. Ask on a call and we'll walk you through relevant examples.
Ready for reporting and optimization that never stops?
Book a Free Call →