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Built around your brand,
not a generic template.

Custom, fast, conversion-focused themes designed and built specifically for your products and customers, not a page-builder template with your logo dropped on top.

⭐⭐⭐⭐⭐5.0 · 752 reviews on Upwork
Shopify OS 2.0 native, mobile-first UX, zero app bloat, PlusSquire brand theme
What You Get

Everything included, nothing left to guess.

Fully custom design, not a theme store template

Built mobile-first and speed-optimized from day one

Conversion-focused product, cart & checkout flow

Clean, documented code your team can maintain

★★★★★
“Rebuilt our entire Shopify store from scratch, pixel-perfect and blazing fast. Conversion rate jumped noticeably within the first month, and the handoff was completely smooth.”
Alex K.
Founder, Skincare Brand · Verified Upwork review
eCommerce · Shopify

Full Shopify rebuild lifted conversion 24% for a skincare brand

Migrated from a legacy platform to a custom Shopify theme built for speed and mobile conversion, with a streamlined checkout and Core Web Vitals tuned from the ground up.

+24%
Conversion Rate
1.8s
Load Time
−31%
Cart Abandonment

We protect every client’s privacy. Results and reviews appear here only with the client’s permission, with names and company details hidden.

Design & Brand Fit

A theme that looks like it was built for you, because it was.

We design around your product photography, colors, and voice, not a template's built-in look.

  • Custom homepage & collection layouts
  • On-brand typography & color system
  • Built around your actual product photography
Theme editor with custom metafields, announcement bars, and color schemes driving a live custom promo section
Mobile product page with optimized thumb zone, sticky add-to-cart, and 1-tap express checkout
Mobile-First Build

Built for the device most of your customers are shopping on.

More than two-thirds of Shopify traffic is mobile, so we design and test there first, not as an afterthought.

  • Touch-friendly navigation & filtering
  • Fast-loading images at every breakpoint
  • Tested on real devices, not just browser previews
Conversion-Focused UX

Every step from product page to checkout, designed to reduce friction.

Small UX details, like sticky add-to-cart and a streamlined checkout, add up to real revenue.

  • Sticky add-to-cart & upsell placement
  • Clear shipping, returns & trust signals
  • Streamlined cart drawer & checkout flow
Product page, slide-out cart drawer with upsells, and instant checkout lifting conversion rate from 1.2% to 2.4%
98 Google Lighthouse performance score with 0.5s first contentful paint and zero layout shifts
Performance From Day One

Fast by default, not fixed later.

We build lean from the start, with optimized images, minimal app bloat, and clean code, so speed isn't a separate project.

  • Optimized image loading & lazy-load
  • Minimal third-party script weight
  • Native code instead of extra apps wherever possible, so the store stays lean
  • Clean, efficient theme code
  • Built on Online Store 2.0: sections, blocks and metafields your team edits without a developer

What's included.

Everything needed to take your store from template-looking to genuinely custom.

Fully custom theme design, not a marketplace template
Homepage, collection, product & cart page builds
Mobile-first responsive development
Core Web Vitals & speed optimization baked in
Cross-browser & cross-device testing
Basic on-page SEO setup
Staging environment for review before launch
Training & documentation handover
30 days of post-launch bug fixes

How it works.

Three steps, start to finish.

01

Discovery & Design

We learn your brand, products, and customers, then design the key page templates for your approval before any code is written.

02

Build & Test

The theme is built section by section and tested across real devices and browsers as we go, not just at the end.

03

Launch & Handover

Final QA, a smooth launch, and a walkthrough so your team can make day-to-day edits with confidence. A full custom theme usually takes 4 to 6 weeks.

Questions, answered.

Can you redesign our store without losing products or data?

Yes. A new theme only changes how the store looks and works. Products, customers, orders and settings stay exactly where they are.

We use a page builder like PageFly or Shogun. Why move to a custom theme?

Page builders add heavy scripts and monthly fees. Native Online Store 2.0 sections load faster and stay editable in Shopify's own theme editor.

Do you support the store after launch?

Yes. Every build includes 30 days of post-launch bug fixes, and ongoing support is available monthly.

Will our apps (Klaviyo, Recharge, Gorgias) still work?

Yes. We check every app you rely on during the build and test them again before launch.

How long does a custom theme take?

Usually 4 to 6 weeks from kickoff to launch, depending on the number of page templates and custom features.

Ready for a theme that's actually built for your store?

Book a Free Call →