The Challenge: High Ad Spend, Leaky Post-Click Retention
This DTC fashion brand was scaling paid social spend on Meta and TikTok, driving tens of thousands of monthly store visitors—but their Klaviyo account was still running the basic starter templates they set up three years earlier.
They had no custom Added to Cart trigger (missing shoppers who added items to the slide-cart without starting checkout), their Welcome Series consisted of a single 10%-off email, and every post-purchase buyer received the exact same generic receipt regardless of whether they spent $48 or $420.
Flow-by-Flow Revenue Contribution After Rebuild
How the 7 rebuilt Klaviyo flows performed across the first 60 days post-launch
What We Built Inside Klaviyo & Shopify
4-Email Editorial Welcome Journey
Upgraded their pop-up to capture style preference in Step 1, then branched the Welcome Series dynamically so dress shoppers saw seasonal dresses while activewear shoppers saw performance sets—coded in crisp, dark-mode-safe HTML.
Browse, Added-to-Cart & Checkout Splits
Installed custom Shopify AJAX cart tracking so Klaviyo captured Added-to-Cart events immediately. Built conditional splits at $125 AOV threshold so high-margin carts received free express shipping or tiered gifts rather than blanket percentage discounts.
Automated Lookbook Cross-Sell & List Hygiene
Paired every first-time order with a "Complete the Look" dynamic recommendation 14 days post-delivery, while an automated 120-day Sunset Flow kept sender reputation spotless and open rates at 58%.
“Zahidul completely transformed our Klaviyo account in three weeks. Our flows look like a luxury fashion magazine on mobile and dark mode, and our automated flow revenue jumped by 42% without discounting our core collection.”